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If you are selling on Amazon (or thinking about doing so), you have probably run into advertising options such as Amazon DSP and Amazon Sponsoled ADS. And if you are like most, maybe you

If you have ever tried to sell on Amazon, you will know what a good product is needed, because despite the big audience you have access, the competition is a lot

If you have ever wondered how some brands seem to know exactly what customers need, this article will give you answers, because we talk about the advancement of advance

A user sees a product on Amazon and, suddenly, finds it everywhere. This is no accident, it is retargeting, a strategy to remind people what they liked, but of

Your brand or business is in a digital market where everyone tries to get the attention of consumers, so it is not enough to have a good product; You need a strategy that

In favor of transparency, Amazon has introduced traffic data and conversion into its central vendor platform, a new functionality that allows brands to access key metrics

Optimizing investment return (ROI) is something like reaching the Holy Grail. Thanks to the abundance of data, we can now make decisions that really enhance our campaign

When selling online, one of the most complicated parts is to decipher how each interaction influences the client's decision. From that first announcement that attracts your attention to

In June 2022, Amazon launched an innovative tool: Amazon Marketing Stream, designed to provide performance reports of advertising campaigns almost in real time. This

Amazon has established itself as one of the main windows for brands that seek to reach a global audience. However, with millions of available products, highlight in EST