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How to create products at Amazon Vendor Central
Amazon is one of the largest and most popular electronic commerce platforms, and for sellers, having well -maintained products listing is essential for success. P
Amazon Attribution: The advertising tool for external traffic
For Amazon, attracting new clients has become a war against other large players (Temu, Shein, Tiktok Shop) in which they don't want to lose. For years, one of the main tools
Amazon Sponsored Display: Retargeting with PPC campaigns
In Amazon, capturing customer service is just the first step. Maintaining that attention and turning it into sales requires intelligent and effective marketing strategies. One of the H
How Amazon Subscribe & Save works
One of the most innovative solutions that has emerged in the field of electronic commerce is the Amazon Subscribe & Save program. This service offers users the possibility of
How to increase your vendor margin on Amazon
Protecting suppliers can determine the success of your commercial relationship with Amazon. In an increasingly competitive and volatile market, many consumer brands have ex
Amazon Retail Analytics: Thorough guide
If you want to grow your sales business on Amazon Retail, looking at the right data is essential. Fortunately, Vendor Central offers a retail analysis panel to inform your EST
How to improve the availability of products at Amazon Central Vendor
The availability of products is essential when it is sold in Amazon. If an article is not physically available in Amazon stores, customers will not be able to buy it. This
Amazon Vendor: Kpi that you must measure to achieve profitable growth
Today we are going to talk about the Amazon Vendor KPI or how to know what to measure among so many metrics. Let's see the key performance indicators (KPI) that really make a difference and
How to use the Amazon supplier profitability matrix (AVP)
The Amazon Supplier Profitability Matrix (AVP) is an essential strategic tool to analyze and optimize the benefit margins of your products on the platform. Jan
The product life cycle (PLC): definition and stages
The product life cycle (PLC) is an important concept to successfully establish products and services in the market. The PLC consists of different phases that allow G