Technology to take data -based decisions
With our technology developed for Amazon we can extract, analyze and structure each brand data, the environment and competition to make the best decisions at all times.
Some of our clients
Fredda.® Technology
With our technology developed for Amazon we can extract, analyze and structure each brand data, the environment and competition to make the best decisions at all times.
Decision -making based on own data and competition
Our success is based on making decisions based on data, which allows us to get ahead of competition, expedite and improve decision making.
Our technology is robust, safe and audited by third parties
Our technology guarantees the safety and confidentiality of your data through encryption, certified infrastructure, access control and external audits.
Increase your sales, rankings and positioning
The use of our technology increases brand sales and enhances their positioning and Market Share on the channel for its valuable insights and actionables.
Exclusive Amazon Marketing Cloud Technology
We use data, technology and analysis to help brands to make their advertising more effective.
More than 100 functionalities
Our success is based on making decisions based on data, which allows us to get ahead of competition, expedite and improve decision making.
- Advanced retail analytics (+ 50 kpis).
- Visualization and evolution of added data
- Sell in, Sell Out, Evolution and Deviations
- Retail Performance Metrics
- Parallel Market and Health Inventory
- Chargebacks and Operating Kpis
- Aggregated data at Asin level
- Advanced Reporting Full Funnel
- Amazon Ads campaigns analysis
- Performance Funnel, Efficient & Roi
- Advanced analytics with + 70 kpis
- DSP Dashboard
- Amazon Prime Video, Twitch and Fire TV.
- Amazon Marketing Cloud (+60 Queries)
- Buy Box and Price Monitoring
- Billing lost by other seller
- OPTIMIZATION AND CONTROL OF CONTENTS
- Reputation and reviews
- Advanced SEO and Keyword Monitoring
- Detailed analytics at the ASIN level
- Competition performance
- Market Share and Digital Shelf
- Best Sellers monitoring
- Market and competition
- Share of Voice Tracking
- Price and Sellers Control
- Detection of opportunities
- Historic of accumulated data
- Advanced Analytics of Seller Central
- Complete financial information
- Data display and evolution
- Inventory, Forecast, FBA and other Fees
- LTV and cohorts model
- Detail reporting at the ASIN/brand level
- Amazon Ads campaigns
- Benchmarking between Asins
- Buy Box protection tool
- Price comparisons between brands
- Falsification detection
- Price monitoring between platforms
- Digital Shelf in different e-backers
- 100% customized reports
Do you want to see our Fredda.® technology in action with your own brand?
Discover the value of the added data analysis in your business
Exclusive reports of high added value
Market Share and Sov of Brands, Categories, Best Sellers or Keywords
Our platform uses advanced monitoring and analysis technology to offer you a precise and updated vision of the Market Share and Share of Voice (SOV) of brands, categories, best -selling products and strategic keywords.
- What brands lead in each category and channel?
- What products are gaining visibility and sales?
- What Keywords dominate conversation and searches?
- How does your participation evolve in front of the competition?
With interactive dashboards and customizable filters, you can discover opportunities for growth, optimize campaigns, and make strategic decisions based on actionable competitive intelligence .
Prices, Sellers and Buy Box
Developed to control the sales prices of each product in each country and control their sellers, Amazon included.
Our pricing and Buy Box technology not only monitors prices, but proactively can be configured at the Asin level with unlimited parameters, to act at all times under a controlled strategy.
Our technology allows in depth to be analyzed by the competitive Amazon environment with unique precision, combining granular data and actionable visualizations to help you make informed, fast and strategic decisions .
What do you get with our solution?
Brand sales : Know how much your competitors sell, by category, country or channel, with reliable estimates of income and market share.
ASIN sales : Access the individual performance of each product (yours or competition), with data of units sold, positioning and evolution over time.
Sales volume (units and Sell-out) : Analyze the true movement of products on Amazon, understanding the real demand and leaders in each segment.
Type of seller : Identify who is selling (1p, 3p, distributors, unauthorized reallers) and how they impact your pricing and channel control strategy.
Logistic model : Discover which Sellers use FBA (Fulfilled by Amazon), FBM (Fulfilled by Merchant) or central vendor, and how it affects that access to the Buy Box, the delivery times and the customer experience.
Planning and forecast of sustainability
Our technology allows to calculate the customer's life (Lifetime Value) and analyze the purchase behavior through cohorts models , directly integrated with your Amazon Seller Central data. So you can understand not only how much you sell, but who buys you, how long it remains and how much it is for the long time .
Lifetime Value by client or client group
We estimate how much income each customer generates from its first purchase to the last one, considering purchase frequency, average ticket and repurchase rate.
Purchase cohorts analysis
We group your buyers according to their month/year of acquisition and analyze their behavior over time. Identify loyalty patterns, falls in engagement or impact of specific promotions.
+ 50 Amazon Marketing Cloud Dashboards
In Azzgency we offer more than 50 custom reports through Amazon Marketing Cloud (AMC) , designed to provide you with a complete and actionable vision of consumer behavior and the performance of your campaigns on Amazon.
Benefits for your brand
Improvements advertising efficiency with decisions based on real data, not averages.
Optimization of audiences and creativity according to real behavior.
Greater understanding of the impact of average retail on your sales .
Integration with Full-Funnel strategies (branding + performance).
Time to conversion at Amazon: Measure the real time that takes your client to buy
Time to Conversion report on Amazon, available through Amazon Marketing Cloud (AMC), allows you to understand how long a user passes from when you see your ad until the purchase makes .
What is it for?
Measure the conversion speed by type of campaign, ASIN or audience.
Identify products or audiences with longer purchase cycles.
Adjust the frequency and duration of your remarketing campaigns.
Evaluate the real impact of the upper funnel on the final conversion.
What results can you get?
Optimization of the advertising budget to know when to impact and when to insist.
Improvement of investment return (Roas) by aligning exposure and purchase times.
Reduction of advertising churn by unnecessary overexposure.
Insights to refine your Full -Funnel media strategy
Our technology is robust and safe
Access your data structured
and 100% transparent
Encrypted transmissions and safe data
System developed for user security
Infrastructure and robust code analysis
Our technology has been audited:
Some brands that already use Fredda.®
Discover how our clients use Fredda® to achieve significant advances in achieving their business objectives.
+ Data
Shein trusts Azzgency Pricing technology to optimize her daily strategy in marketplaces.
+80% roas
Increase of +80% annual growth of the brand Roas and increase of +133% of CR.
+34% Orders
Thanks to an ADS Full Funnel strategy, advanced content optimization and catalog expansion.
+61% sales
Oral-B achieved a +61% sales growth and a +48% increase in the units sold.
