Amazon DSP agency
Drive your Marketing strategy with Amazon DSP
We are a Amazon DSP agency, which designs Full Funnel strategies by combining DSP with Sponsored ADS to reach new consumers and audiences.
DSP + Amazon Marketing Cloud
We enhance Amazon DSP with Amazon Marketing Cloud analysis and own technology to optimize each advertising decision
Why use Amazon DSP?
More traffic, scope and sales
Increase qualified traffic of your products and increase sales exponentially with a very greater range than with sponsored ADS only.
Greater visibility and branding
Increase the visibility of your brand and your products working the upper part of the sales funnel, with specific metrics for your strategy.
Impact new buyers
It reaches new buyers thanks to the programmatic advertising of Amazon and finds exclusive audiences for your brand and new potential customers.
Our Amazon DSP and AMC services
We have direct access to the DSP so our customers do not need a minimum investment, being able to support you in campaigns both in Europe, UK, USA, Latam, Egypt and Emirates.
Exclusive audiences and high value supports
We use Amazon's exclusive audiences and supports to reach your target customers, new customers and that the campaigns have a high impact on your strategy.
In Azzgency we are specialists in Prime Video ADS campaigns, connecting brands with highly compromised audiences through premium streaming content. We have proven experience in the planning, execution and optimization of campaigns that make the most of the global scope and advanced segmentation of the platform.
Prime video offers brands a unique opportunity to stand out in an environment without saturation and with great user attention. Drive your brand with memorable advertising experiences and measurable results.
New-To-Brand Strategies
In Azzgency we are experts in growing brands on Amazon through data -based strategies. We use advanced and metric reports of “New-To-Bond” to identify new audiences, optimize campaigns and enhance customer collection.
This allows our customers to climb efficiently and profitably.
Abandoned cart audiences
We help brands to recover potential sales working abandoned cart audiences on Amazon, both in Sponsored ADS and DSP . Thanks to Amazon Marketing Cloud (AMC) , we analyze the behavior of users and activate custom strategies to impact those who showed purchase intention but did not complete the transaction. A key tactic to increase conversions and improve Roas.
"Time to Conversion" audiences
The hearings of Time to Conversion (TTC) allow consumers to segment depending on the time between their first interaction with a brand (for example, a click on an ad) and the final conversion (purchase). Using AMC granular and anonymized data, it is possible to identify different groups of users according to their conversion speed.
Optimization of campaigns with real data
Advanced Segmentation and Remarketing Improvement
ACTIONABLE INSIGHTS FOR FUNNEL FUNNE
Increase in Roas
Support in strategic decisions
"Overlap" audiences on Amazon DSP
The analysis of Overlap audiences on Amazon DSP allows identifying the intersection between different audience segments (for example, Buyers Vs. cart abandoners). This approach reveals how many users are shared among specific groups, providing a strategic view of consumer behavior within Amazon's advertising ecosystem.
Advertising targeting optimization
Better budget allocation
Strategic segmentation
Increase in conversion rate
Deep Understanding of the Consumer Journey
Impact of impact frequency
Amazon DSP Fredda.® Technology
Interactive Dashboards of Amazon Ads and DSP
Granular reports with filters
Share of Voice and Competition
Dashboards and Reports of Amazon Marketing Cloud
Some of our clients
We can audit your campaigns
Do you want us to do an audit of your costless warning account?
