The advertising environment on Amazon Ads is larger every day and covers it practically everything, from online music and streaming , to retail sale and artificial intelligence. With a leading technology positioning, the development and growth in new channels such as the marketing and cloud part are not surprising.
When Amazon Marketing Cloud first launched as a closed beta version, Azzgy was one of the first agencies to use AMC to obtain a holistic view of the campaigns and thus benefit our clients obtaining a deeper knowledge of Best Practices , as well as useful advice to use AMC.
In Azzgency we are Amazon Marketing Cloud agency , contact us to have more information.
What is Amazon Marketing Cloud?
AMC is a cloud -based analysis tool (AWS) for advertisers. It stands out for your privacy approach and your personalized report options . Advertisers can use it to store and analyze data sets from their Amazon advertising, as well as their own internal data sources.
When gathering these sources of attribution in a single interface , AMC, of Amazon Advertising, provides a comprehensive general description of campaigns's performance at Amazon and in its own e-commerce site. This allows marketing equipment to understand consumer behavior and make better marketing decisions. In other words, AMC offers advertisers transparency of data , with the possibility of crossing channels, to make data -based decisions.
If you are usually analyzing the reports trying to join several metrics , (especially Search and Display ), creating a holistic story when everything is not clear, it could be the sign that you need something else. This is where AMC enters providing a wide variety of reports and metrics that are simply not available in the standardized reports with which we normally have.
How does Amazon Marketing Cloud work?
AMC collects and analyzes advertising campaigns on Amazon in real time through Amazon Web Services (AWS) technology. That allows you, in addition to getting data with immediacy, technologically climbing your servers to process large amounts of data, from which you get detailed analytics to improve the performance of your advertising campaigns .
AMC extracts data from Sponsored Products campaigns, Sponsored Brands, Sponsored Display, Prime TV ads, Amazon Music ads, Amazon Audible ads, ABVP (Amazon Brand View Pro), Sizmek (previously known as Amazon Ad Server), Amazon Attribution and other traffic channels.
What are the benefits of Amazon Marketing Cloud?
AMC is a safe way to register and analyze the participation of audiences in a variety of channels and media. These are some of the reasons why you should take a look:
Is prepared for the future
As the use of third -party cookies ends, marketing specialists must find other ways to implement reports from the different channels. AMC offers an excellent alternative that prioritizes privacy and can help consumers by consumers a safe and easy to use experience.
Can save time and resources
In recent years, marketing specialists regret that measurement and analysis occupy most of their resources; being also the attribution between channels and the identification of the audience one of its most important priorities. This will no longer be a problem with AMC: with the help of an expert developer, you can quickly configure.
It offers detailed information
AMC can generate reports using Amazon data and advertiser's own data sets . This allows advertisers to implement more detailed reports in all their channels. You can customize reports to meet your information needs
And all this that means for your campaigns?
Now that we have developed a deeper compression of AMC functions and how we can benefit , consider how these mechanisms translate into marketing success.
AMC helps you:
Maximize your investment
The better you understand your customers and how different channels use, the more you can optimize investment in your campaigns. In this way, you can be sure that the investment you make is well oriented and it is likely to generate greater returns.
Understand the needs of your campaign
By having greater access to data and seeing them next to each other, campaigns with a broad approach can define their audience more precisely and find specific opportunities for optimization.
Improve the results of your campaign
Whether you want to increase income or encourage customers to complete a form on your website, AMC can help you increase conversions and, therefore, improve the general results of your campaign.
Combine media channels
AMC helps you find out what are the favorite channels of your audience, how often they use them and what kind of actions do in each one . With this information, you can choose to combine your highest performance channels to maximize the scope and generate high quality potential customers, both in the Upper Funnel and in the Lower Funnel of Conversion. In addition, it can be used for both Brand Awareness, and for performance marketing.
Does it sound interesting to you?
We are going to create your success story today, together! Get in touch with our agency.
* Setting an AMC instance is free at this time and there is no additional fee to use it.
