In 2020 we lived a growing demand for online services, especially to buy food products, which did not go unnoticed by Amazon. It was then that the use of Amazon Fresh in the United States and, little by little, has been expanding in other countries. Continue reading and discover the purchase options of Amazon Fresh.
Index
What is Amazon Fresh?
First, we can define Amazon Fresh online supermarket service that delivers at home. Amazon's goal is to respond to the purchase demand for online groceries, which shot, above all, from the pandemic.
This delivery and shopping service Whole Foods supermarket chain and the same Amazon Fresh stores could be purchased. Later, he established a chain of physical stores all over the world that continues to expand today.
Amazon Fresh Spain
Although it operates from before, it was not until 2021 that Amazon Fresh made its appearance in the Spanish market. First, he settled in Madrid , with a view to expanding his market to the rest of the country to reach more public. We currently find it in Barcelona, Bilbao, Seville, Malaga, Zaragoza, Valencia and Alicante .
How does the Amazon Fresh service work?
First, we must bear in mind that Amazon Fresh is an exclusive service for Amazon Prime . It is used from the same Amazon website, using the same username and data for the rest of the usual purchases.
1. Access to the page
To start, Amazon Fresh is a specific page within Amazon that is accessed through the following address: Amazon.es/fresh . On the same page, we will find an index with all available categories in which you will find the products to make your order.
In addition, at the top, there are different eyelashes where you will find sections such as: see previous orders or products on offer, among others. Next, you can see different sections with personalized recommendations according to the products you have chosen in previous orders.
2. Select products
When choosing products, you will see that each one has a file with images and the description to select the products of your preference. Once you have selected and added to the purchase basket , the purchase is proceeded as in any other web page, following the steps that appear on the website one by one.
3. Request shipping
Third, shipments reach the address you have entered in the Amazon user account. Since the service is related to Amazon, the service must be activated in the city where you live to make purchases and receive the order.
If the service is not available in your city, Amazon Fresh will send you an automatic notification . In this you can see the city and postal address that you have configured in your Amazon account, which will serve for Amazon Fresh orders, in case you have to modify it.
4. Receive delivery
Finally, we have the free delivery or collection of products. Customers can choose between face -to -face delivery , where the customer receives the purchase in plastic bags, or non -face -to -face delivery , where the order is delivered in thermal bags to keep the product fresh and that the customer receives it in the time that is most suitable.
As a point, the non -face -to -face delivery can only be chosen with orders of less than € 500 that also do not include alcoholic, refrigerated or frozen products . In the first case, it is because they are products subject to age restrictions.
Why does the Amazon Fresh service stand out?
Free, fast and scheduled delivery
Amazon Fresh has functions that facilitate and speed up the purchase experience. The service is available 7 days a week, from Monday to Sunday . On the other hand, as we have seen in the previous section, you can choose the delivery option according to the customer's convenience.
Regarding the term, the order is received within a minimum of one hour and maximum of one day , without additional cost. For logistics reasons, one -hour deliveries are only available in Madrid, Barcelona, and surroundings. shipping costs are not applied for orders exceeding € 30 in Valencia, Seville and Zaragoza, while in the rest of the cities the order must be minimum of € 50.
PRODUCT OFFER
As we mentioned at the beginning, Amazon began distributing products from known brands from the Whole Foods chain. The product range has been expanded and includes options for all tastes and needs of the customer: from fresh products such as meat, fish and dairy products, to organic and seasonal products, according to the location. Apart, like any supermarket, it offers cleaning products, for home and personal care, among others.
Digitization
To use Amazon Fresh, you can find in the Amazon mobile application In addition, it has incorporated the option to connect with Alexa . Apart from being able to make an order from the computer or mobile, you can issue the purchase list directly to Alexa to speed up the process.
In conclusion, since receiving the purchase at home is an option that more and more people request, all these factors have been determining to grow in the supermarket sector and position themselves as leaders in the market.
Do you want to sell at Amazon Fresh?
How can you take advantage of Amazon Fresh as a seller? Azzgency is one of the few Spanish agencies that offers support for vendors. In addition, our software is able to analyze the supermarket data and its products . Do not hesitate to contact the Azzgency expert team. Write us without obligation !
