What is better, vendor or seller central?

Using both Central Seller and Venor Central can have some advantages for a seller on Amazon:

1. Greater scope : Central Vendor allows you to sell your products directly to Amazon, which means that your products will be available to all Amazon buyers worldwide. Instead, with Seller Central, you can only sell your products through your own store on Amazon.
2. Greater visibility : By selling your products directly to Amazon through Central Vendor, you have the opportunity to obtain greater visibility on the platform. The products sold through Central vendor often have greater visibility in the search results and in other areas of the platform.
3. Greater control over the price : with central vendor, Amazon is responsible for establishing the price of your products and managing the inventory. This means that you have less control over the price of your products and on the inventory, but it can be easier to manage. On the other hand, with Central Seller, you have more control over the price of your products and the inventory, but you must manage this yourself.
4. Greater flexibility in the promotion : with central vendor, Amazon is responsible for promoting your products and carrying out advertising campaigns. This can be beneficial if you don't have the time or resources to do it yourself. However, with Central Seller, you have more flexibility to promote your products and carry out advertising campaigns on your own.
5. Greater access to marketing data and tools : Central Vendor offers greater access to marketing data and tools to help sellers improve their sales and grow on the platform. This can be beneficial for vendors who seek to obtain greater visibility and improve their sales.

Advantages of using Central Seller:

1. Greater control over the price: with Central Seller, you have more control over the price of your products and you can establish the price you consider appropriate. This allows you to adapt to market fluctuations and adjust the price of your products accordingly.
2. Greater control over the inventory : with Central Seller, you have more control over the inventory and you can manage it yourself. This allows you to decide how much inventory you have in stock and when you should replace it.
3. Greater flexibility in the promotion : with Central Seller, you have more flexibility to promote your products and carry out advertising campaigns on your own. You can use Marketing tools and SEO techniques to improve the visibility of your products and increase your sales.
4. Greater control over the sales process : with Central Seller, you have more control over the sales process and you can customize the process to adapt it to your needs. You can manage your orders, shipping and customer service more efficiently.
5. Greater control over the brand : With Seller Central, you have more control over your brand and you can customize the buyer's experience to reflect your brand. You can use your own packaging and labels and customize the buyer's experience to reflect your brand.

When to sell through Central Vendor?

If you decide to sell through Central Vendor, Amazon will take care of the promotion and sale of your products on your platform, and you will receive a payment for each product sold. Some brands may consider selling through Central Vendor if they have a lot of products and want to take advantage of Amazon's scope and purchase experience to increase their sales. It can also be an option for brands that wish to obtain greater control on how their products are presented on the Amazon platform.

However, it is important to keep in mind that when selling through Central Vendor, you give a large part of the control over the sale process to Amazon. This may include price setting, shipping and customer service. There may also be certain requirements and restrictions as to how the products should be sent and packaged, and you may have to pay certain rates and commissions to Amazon.

Before deciding if it is appropriate to sell through Central Vendor, you must carefully evaluate if this option is the best for your company in terms of costs, control and market scope. It can also be useful to speak with other suppliers who are already using central vendor for more information about their experiences.

How to get an invitation for central vendor?

Normally Amazon invites brands to participate in the Central or Retail vendor program, however it is not always so, so it must be the Mark who contacts Amazon to receive this invitation.

To get an invitation to Central Vendor, you must first send an email to Amazon Business requesting an invitation. In the email, you must provide information about your company and your products, including the type of products you want to sell, the size of your company and your sales history. You should also include information on how your products are currently distributed and how your company is structured.

It is important to keep in mind that Amazon has specific criteria to select suppliers that will participate in Central Vendor, and not all companies that request an invitation will be accepted. Some of the factors that Amazon may consider when evaluating invitation applications include the size and scope of the business, sales history and product quality.

It is possible that Amazon asks you for more information or additional documentation before making a decision about your application. It is also important to keep in mind that the invitation to Central Vendor is only the first step in the sales process through this program. Once you have received the invitation, you must complete a verification process and meet Amazon's requirements to start selling your products.

In summary, using both Central Seller and Venor Central can have some advantages for sellers in Amazon, such as greater scope and visibility, greater control over the price and flexibility in the promotion, and greater access to marketing data and tools. However, each option has its own advantages and disadvantages and it is important to evaluate which is the best option for your particular business.