Amazon is one of the largest and most popular electronic commerce platforms, and for sellers, having well -maintained products listing is essential for success. Thinking about that, this article is a detailed guide on how ...
Amazon Attribution: The advertising tool for external traffic
For Amazon, attracting new clients has become a war against other large players (Temu, Shein, Tiktok Shop) in which they don't want to lose. For years, one of the main tools to attract new customers, was the Amazon Affiliate program ...
Amazon Sponsored Display: Retargeting with PPC campaigns
In Amazon, capturing customer service is just the first step. Maintaining that attention and turning it into sales requires intelligent and effective marketing strategies. One of the most powerful tools in the Arsenal of a Amazon seller ...
How Amazon Subscribe & Save works
One of the most innovative solutions that has emerged in the field of electronic commerce is the Amazon Subscribe & Save program. This service offers users the possibility of subscribing to periodic deliveries of essential products, with the promise ...
How to increase your vendor margin on Amazon
Protecting suppliers can determine the success of your commercial relationship with Amazon. In an increasingly competitive and volatile market, many consumption brands have experienced remarkable growth in Amazon in the last twelve months….
Amazon Retail Analytics: Thorough guide
If you want to grow your sales business on Amazon Retail, looking at the right data is essential. Fortunately, Vendor Central offers a retail Analytics panel to inform your strategy with the electronic commerce giant: Amazon Retail Analytics or Ara ...
How to improve the availability of products at Amazon Central Vendor
The availability of products is essential when it is sold in Amazon. If an article is not physically available in Amazon stores, customers will not be able to buy it. This can have a significant impact on sales, since it takes ...
Amazon Vendor: Kpi that you must measure to achieve profitable growth
Today we are going to talk about the Amazon Vendor KPI or how to know what to measure among so many metrics. Let's see the key performance indicators (KPI) that really make a difference in Amazon retail: KPI of growth Kpi of ...
How to use the Amazon supplier profitability matrix (AVP)
The Amazon Supplier Profitability Matrix (AVP) is an essential strategic tool to analyze and optimize the benefit margins of your products on the platform. In this guide, I show you step by step on how to define and use ...
The product life cycle (PLC): definition and stages
The product life cycle (PLC) is an important concept to successfully establish products and services in the market. The PLC consists of different phases that allow managers to visualize the projected development of sales ...