What is the Brand Registry and why is it important?
The Amazon registration brand is a service that Amazon offers sellers on their platform to protect their brands and guarantee the authenticity of their products. Through the Amazon registration mark, sellers can register their brands and obtain greater control over the list of their products on Amazon.
To register their brand on Amazon, sellers must provide information about their company and their products, including a copy of their registered brand and a list of products that use that brand. Once the brand registration is approved, sellers get access to special tools at the Amazon Sellers Central to protect their products and guarantee the authenticity of their brand.
One of the main advantages of registering your brand on Amazon is the possibility of reporting and eliminating counterfeit products or brand offenders. If you find products on the Amazon platform that violate the rights of your brand, you can use the Amazon registration brand to report these products and eliminate them from the platform.
In addition, sellers registered in the Amazon registration mark also have access to a series of exclusive marketing and advertising tools to help promote their products. For example, they can use brand content to improve the presentation of their products on the product details page and increase the scope of their Amazon Sponsored Brands ads.
Advantages of Brand Registry for Brands
- Brand protection: When registering your brand in the Amazon Brand Registry, you can protect your brand and guarantee the authenticity of your products. If you find products on the Amazon platform that violate the rights of your brand, you can use the Brand Registry to report these products and eliminate them from the platform.
- Exclusive marketing and advertising tools: Sellers recorded in the Amazon Brand Registry have access to a series of exclusive marketing and advertising tools to promote their products. For example, they can use brand content to improve the presentation of their products on the product details page and increase the scope of their Amazon Sponsored Brands ads.
- Greater control over the product list: when registering your brand in the Brand Registry of Amazon, you can have greater control over the list of your products on the platform. For example, you can use the Brand Registry to change the titles or images of your products or to report products that are not authentic or violate your brand rights.
- Greater visibility: when registering its brand in the Amazon Brand Registry, you can increase the visibility of your products on the platform. For example, you can use the Brand Registry to optimize your Amazon Sponsored Brands and improve your products on the product details page.
How is a brand recorded on Amazon?
To register your brand in the Amazon Brand Registry, follow the following steps:
- Log in your Amazon seller account and go to the Amazon registration mark page.
- Click the "Start" button to start the registration process.
- Follow the instructions to provide information about your company and your products, including a copy of your registered trademark and a list of products that use that brand.
- Upload images of your products and show how you use your brand in them.
- Once you have completed the registration form, click on "Send".
- Amazon will review your brand registration application and, if approved, you will receive a confirmation email.
- Once you have received confirmation, you can access the exclusive tools and functions of the Amazon Brand Registry from the Amazon Sellers Central.
It is important to keep in mind that the brand registration process can take several weeks and that Amazon only accepts marks registered in some countries. In addition, you may have to pay a registration fee to use Amazon's Brand Registry. Be sure to read and understand all the terms and conditions before registering your brand at the Amazon Brand Registry.
To access the Brand Registry page in Spain: https://brandservices.amazon.es/
