What is Amazon Brand Registry and how to take advantage of your functions? In the following article we tell you all the details about this Amazon program and how to register step by step to start selling with all the security you need for your brand and your products.
Index
What is Amazon Brand Registry?
When it comes to registering a brand , one of the main concerns is your safety. In order that brands could sell their products on the platform in a safer way , Amazon formed Amazon Brand Registry. In this way, brands prevent unfair competition preventing third people from using it without giving their consent.
Therefore, we can define Amazon Brand Registry as an own record that allows brands and their products to receive greater protection in the Marketplace and that, also, the purchase process is safer for buyers. In this sense, it offers more advantages than to brands that are not registered.
Why is it important to register your brand on Amazon?
As the protection of the brands is reinforced by registering them in offices such as the Intellectual Property Office of the European Union or the Spanish Patent and Brands Office , Amazon provides an additional element to carry out the entire process within the same platform. In addition, this record allows you to closely monitor information on the products sold on the platform and avoid the sale of falsifications .
4 reasons to register your brand at Amazon Brand Registry
In general, Amazon Brand Registry is a key tool for any brand that your products stand out on the platform. Among its main benefits for sellers and consumers, we can highlight the following four:
- Protection: guarantee the legal protection of your brand on Amazon to avoid its use by third parties.
- Prevention: Avoid unfair competition of brands that seek to sell similar products at lower prices.
- Trust: Have a record, generates more confidence on the part of consumers.
- Visibility: It helps to position products in the first search results, which contributes to increase the volume of sales.
In addition, Amazon Brand Registry provides greater control over the advertisement content of each brand and includes tools to control it. On the other hand, it makes available to users an internal team dedicated to customer service to help in case of problems with your brand's ads.
Despite these advantages, it is important to keep in mind that Amazon Brand Registry does not authorize other sellers or allow alleged infractions unless it is by the brand's owner. Once decided, then we will see how you can register your brand.
How to register your brand on Amazon?
1. Prepare the documentation
First, you have to review the requirements that Amazon Brand Registry will request to make a correct record. As Amazon specifies, "the brand must have a pending or registered trademark, based on images or text."
That is, the brand must be a denominative brand (text -based) or graphic brand (image -based with words, letters or numbers). On the other hand, trademarks are accepted whose commercial brand is pending registration in trademarks offices. This applies according to the country where you are going to register your brand.
2. Locate session
Once you have assured that all the data are correct, as owner of the commercial brand , you must send the corresponding applications. You must keep in mind the brand name, registration number, list of categories that cover and list of countries where the products are manufactured and distributed.
3. Register your brand
After logging in, it is time to register your brand. To do this, you must provide the information we have below:
- Brand name as registered or registered. It is necessary to provide images that demonstrate that your brand appears in the products or in the packaging.
- Registration number that your brand has received in the Intellectual Property Office of the European Union or the Spanish Patent and Brands Office. It can only be introduced when registering a trademark in registration process.
- Brand category , depending on the type of products you sell.
Once you have filled the corresponding fields, the “Send application” option will appear. You can monitor your registration application in the “case registration” option. Once it has been verified that the brand meets the requirements, you will receive a notification about your registration with a code to complete the registration process .
If you have any questions or doubt about Amazon Brand Registry to position your products and guarantee a safe purchase process on Amazon, do not hesitate to contact the Azzgency Brand Registry expert team . Write us without obligation and advise yourself.
