Miravia ADS is the advertising platform designed to improve visibility and sales of products in the Miravia marketplace . Similar to other sponsored ads platforms, Miravia ADS allows sellers to promote their products through various locations on the website, thus increasing the probability that potential buyers find and acquire their products.
As in platforms such as Amazon Ads, there are three types of campaigns: automatic attacking keywords and products, manuals attacking keywords and specific products and campaigns in own product and competitors files.
Let's see in more detail what Miravia Advertising is
Index
Types of ads sponsored in Miravia ADS
As we have said, Miravia Ads offers three main types of sponsored ads campaigns:
Automatic campaign
This type of campaign uses Miravia algorithms to automatically select the most relevant products and keywords . It is ideal for those who just begin, since it requires a minimal configuration and takes advantage of the intelligence of the platform to maximize the exhibition.
Promote specific products
In this campaign, sellers choose specific products that they wish to promote . It is an excellent option to focus advertising on articles that have a high profit margin or are part of a special promotion.
Manual campaign
This type of campaign allows complete control over the keywords and products that you want to promote . It is ideal for experienced vendors who have a clear strategy and want to optimize their ads to the fullest.
Differences between campaigns
- Automatic vs. Manual : The automatic campaign is based on the Miravia algorithm, while the manual allows total control over keywords and products.
- Promote specific products : This campaign is ideal for specific promotions and high margin products.
- Locations : Each type of campaign has different locations, adapted to different stages of the customer's purchase process.
Campaign type comparison table
| Type of campaign | Purpose | Advantages |
|---|---|---|
| Automatic | Let the system choose the best configuration for everything and keep it working optimally and personalized for your store. | - Everyday use - Minimum operational effort |
| Promote specific products | Similar to automatic, but you can choose the products you want to promote. | - Potentiation of specific products - is better used together with the smart price campaign |
| Manual | You determine all the necessary details to create the campaign, and the optimizas manually after it has been launched. | - In -depth customization |
Locations of sponsored ads
Ads on navigation page
HomePage Miravia
The ads are shown on the main page of Miravia, a privileged location that ensures high visibility due to the high traffic that this page receives .
Categories pages
Here, the ads are shown in the pages of specific categories, allowing sellers to direct their advertising to audiences that are already interested in similar products.
Ads in search and comparison of products
Search results page
These ads appear in the search results when users are looking for related keywords. They are ideal to capture buyers who are already in the research and comparison phase.
Detail product page
In this location, the ads are shown in the detail pages of specific products, which allows buyers to be attracted at the time of purchase decision.
The choice of the type of campaign depends on several factors , including the objective of marketing, the budget and the level of experience of the Seller. For beginners, an automatic campaign can be the best option. Sellers with more experience can start with manual campaigns or promoting specific products. Ultimately, it is always advisable to test the 3 types of campaign, if there is no previous experience in the niche / category.
3. Metric that enhances Miravia's ads
To optimize your campaigns in Miravia ADS, it is important that you understand and monitor (through the sellers center) the following metrics:
Traffic metrics
- CTR (click-through Rate) : It measures the effectiveness of ads to attract clicks.
- Impressions : number of times the announcement is shown.
- Average position : the average position of the ad on the page.
Conversion metrics
- CPC (Cost per click) : Average cost of each click on the ad.
- Conversion : Sales number generated by ads.
- Roas (Return of advertising investment) : It measures effectiveness in terms of return on advertising investment.
Purchase basket metrics
- AOV (average order value) : Average value of orders generated by ads.
- UPSELL and Cross-Sell : Strategies to increase the value of orders.
Analyzing performance metrics is essential for the success of your campaigns and, obviously, you have to do it every day. Use the analysis tools provided by Miravia ADS to evaluate the CTR, total conversions, CVR, CPC, Roas and other key metrics. You have to adjust your strategies based on these data to maximize the performance of your ads.
How do sponsored ads work step by step?
The announcement creation strategy is simple. Actually, the most important part is to define the budgets according to the costs per click (taking into account competitors) vs your margins per sku. We recommend doing this together with a consultant, such as those in Azzgency.
By steps, this is would be a campaign creation:
- Select the type of campaign (automatic, manual or promote specific products).
- Objectives : Establish your marketing goals, either to increase visibility, sales or both.
- Choose the relevant products and keywords for your campaign.
- Define the daily budget and the maximum CPC according to your competition, to the market that you already attack your margins by Sku.
- Monitor the performance of your ads and adjust as necessary to optimize the results.
How much do they cost to advertise in Miravia?
The cost of ads in Miravia ADS varies according to the payment model per click (CPC) . As always happens in this type of model, the cost per click is determined by an auction. The more seelrs they are being brought by a keyword or product form, the higher the seasonality or peak season at the time of the campaign and/or the higher the PVP of the product, the higher the CPC.
Sellers only pay when a user clicks on their ad. The cost per click can vary depending on the competition for the selected keywords.
