With the boom of Marketplace B2B, it is time to get into the car and start an e-commerce business. Continue reading and discover the main advantages of the different B2B marketplaces for your business and how to plan your strategy to succeed.
Index
What are B2B marketplaces?
First, a B2B market is a digital platform that brings together buyers and vendors . Companies offer their products and services to other companies (manufacturers, wholesalers, distributors, etc.) on the same website.
This model involves a comprehensive software solution that prepares the road for small and medium enterprises, providing useful resources such as inventory management, payments and shipments, which allow them to grow internationally in a solid and constant way.
What are the main B2B marketplaces platforms available? You can access different platforms, the following being the main ones: Amazon Business, Ankorstore, Alibaba, Solostocks, Virtual Expo and Zentrada.
What is the difference between Marketplaces B2B and B2C?
Both types of online platforms make different functions available to businesses, which adapt to the objectives pursued by each business:
- Marketplace B2B (Business Business) Business to Business : They are used for buyers looking for products or services and make wholesale. In these, transactions are carried out between companies and the process involves several parts.
- Marketplace B2C (Business to Consumer) Business to Consumer : Useful for buyers looking for products or services for personal use and that make retail purchases. Apart, transactions are carried out between the company and the consumer, so the purchase process is faster and faster.
10 Advantages of Selling in a Marketplace B2B
1. Scope of a larger audience
If you want to expand your business and cross borders, the B2B markets cover aspects such as connecting with logistics and financial partners, which facilitate the process, since they already have a wide database of buyers and suppliers worldwide.
2. Location of your business
When it comes to your audience, if it is international, it is key to translate, or rather transcend, your content. That is, both your website and the names and descriptions of your products are in your language. This allows to build a stronger online image for your target audience.
3. Time savings and costs
Building your online business from scratch requires time and money, whether for marketing, publish advertisements, Creation of SEO content or optimization for more buyers to find your website. These marketplaces have already done all the work, so you can save this step.
4. Quick and easy settings
Following the previous point, to start selling it is enough to create an account on the platform you have chosen and add your products. In addition, most platforms have a simple and easy to use interface for any user, and have customer service to help during incorporation.
5. Innovation to attract customers
To attract your target audience it is important to improve your products continuously. One of the options is to introduce new products and offer free tests for customers to try and leave a review . Feedback is key to improving and growing .
6. Customer centered
In addition to the feedback and location that we mentioned above, these platforms are porporción information about shipments, orders history and other aspects to improve the shopping experience . On the other hand, you can customize your page and collect data from your customers to continue adapting your business and cover their needs.
7. Low competition and prices
Since Marketplace B2B platforms are well established, building an online business barely carries risks and practically guarantees great benefits. For a membership, you can sell your products internationally, so it is profitable and allows to establish competitive prices and attractive offers.
8. Flexible payments
Most Marketplace B2B platforms are up to date with technology and, therefore, include a great variety of types of payments and billing options . This flexibility facilitates the purchase process for your customers, and thus strengthen the confidence and satisfaction of your audience.
9. Productivity 24/7
These digital platforms work continuously, therefore customers can make orders all the time. At the same time, this automated process saves time, money and effort from companies, in addition to reducing the possibility of making mistakes, which improves business efficiency.
10. Trust and reputation
Building your business on a platform known by customers and suppliers increases public confidence and improves their reputation. This is an advantage at the time of trust in the payment and shipping process, since it is the platform in charge of managing it.
As Amazon Agency, Azzgency experts create and carry out advanced strategies based on data analysis thanks to our technology. Thanks to the real experience of our team in the purchase and sale on Amazon and other marketplaces, we will guide in each step on the market to build an e-commerce business of success . in touch with us without obligation !
