What is Buy Box on Amazon?
It is an outstanding area on the product details page, which shows the seller that has the best price and shipping terms for the product in question. If a customer clicks on the “Add to the cart” button or “Buy now” that is located in the Buy Box, the purchase will be made through the selected seller.
Amazon determines who appears in the Buy Box depending on a series of factors, such as the price of the product, the quality of the customer service and the reliability of the seller. Therefore, obtaining and maintaining the Buy Box can be very beneficial for sellers on Amazon, since it can significantly increase the traffic and sales of their products. It is important to keep in mind that it is estimated that more than 90% of the sales of a product on Amazon are made in the Buy Box , that is, if you do not have the Buy Box as a seller you are practically invisible .
What factors are most important to win the Buy Box?
There are several factors that can affect the possibility of a seller to obtain and keep the Buy Box on Amazon. Some of the most important factors include:
- Price: The price of the product is a key factor when determining who gets the Buy Box. Sellers who offer a lower price than competition are more likely to obtain the BUY BOX.
- Customer service quality : customer service quality is also important for Amazon, since it wants to ensure that customers have a positive purchase experience. Sellers with a good reputation regarding customer service and problem solving are more likely to obtain the BUY BOX.
- Seller reliability : Amazon also evaluates the reliability of sellers when determining who gets the Buy Box. Sellers with a history of compliance with delivery times and properly made shipments are more likely to obtain the Buy Box.
- Stock Available : Sellers that have stock available for the product in question are more likely to obtain the Buy Box.
- Prime: Sellers who are part of the Prime Amazon shipping program are more likely to obtain the Buy Box, since Prime products offer a quick and free shipping to members.
- Shipping terms : sellers that offer attractive shipping terms, such as free shipping or fast shipping, are more likely to obtain the Buy Box.
In summary, to have more chances of obtaining the Buy Box on Amazon, it is important to offer a competitive price, have a good reputation in terms of customer service and problem solving, comply with delivery times and shipments correctly made, have available stock and offer attractive shipping terms. If you are part of the Prime Amazon shipping program, there are also more chances of obtaining the Buy Box.
