How to sell in Allegro: Keys from the Polish Platform

Sell ​​on Allegro platform

Within the wide range of marketplaces of Europe, which reach a public public and concentrate its target audience. In this article, we will talk about why and how to sell in Allegro, a platform based in Poland to expand the sale of your products . We tell you everything!

Allegro: The Polish online sales platform

When choosing marketplaces to sell your products and expand your business, it is important to choose a functional platform that offers numerous advantages. However, it is also convenient to expand the sights of the business and look for alternative marketplaces , such as regional, national or that are focused on a particular business niche.

Within the European territory, the third -party electronic commerce platform is Allegro , which it sells in Poland and can expand sales throughout Eastern Europe. It was founded in 1999 and is the most popular tenth worldwide, reaching more than 20 million active users only in 2020.

It is a market that can include a wide variety of products. For example, it is one of the main markets to sell and buy products for home, garden and electronics. Therefore, selling Allegro has increased in popularity in these areas.

It should be noted that the public is mainly Polish, so the products must be described in that language, for which professional translators can be used. However, the web is available both in Spanish and English, so the language does not imply any obstacle.

Advantages of selling in Allegro

As mentioned above, the platform reaches more than 20 million people every year. Apart, it offers different payment systems , a network of partners to offer complementary services, and includes logistics options , so as not to have to resort to external companies.

What else does sellers offer? From online seminars to free guides that provide professional training. Thus, if it is the first time that a seller puts its products on sale, you will always have the option to form first.

Sell ​​in Allegro
Learn easily how to sell in Allegro

How much does it cost to sell in Allegro?

To start selling in Allegro no rates are required to register. The platform receives benefits for each sale made in it, specifically a commission that ranges between 5 and 15% for each sale. In addition, it charges a subscription fee and additional rates can be applied, for example at the time an offer is published.

How to create an account to sell in Allegro?

In the first place, to create a seller account we must have an identification that will help us to register taxes. Next, we show you the steps. In addition, they include customer service that accompanies the sellers step by step to facilitate the process.

  1. Access the Allegro website, click on My Allegro and then in Sign Up to register.
  2. Select the type of account that best suits your business: regulate accounts (for specific purchases and sales by individual) or Business Account (for companies).
  3. Add the information required in each of the boxes.
  4. PayU account for platform payments.
  5. Once the registration is finished and approved by Allegro , you can log in and start uploading your products to the platform.

One of the main benefits of registering as a new company in Allegro, that is, that presents a unique fiscal identification number, the platform provides you with a discount pack for 3 months from the moment of registration.

What is Allegro Smart?

Finally, Allegro Smart , an option for individuals and companies. It is a loyalty program within the platform itself. Its main advantages is that it includes shipments and returns free of charge to customers, which allows to offer better conditions for your audience.

Do you want to start selling in Allegro without worrying about all the work that entails? Get in touch with the team of experts in Azzgency and we will advise you to get down to work and expand your business and sale opportunities in Eastern Europe. Write us without obligation !