The 10 factors to successfully internationalize your brand on Amazon

  1. Market research : It is important to carefully investigate the market in which you want to sell your products. This includes understanding market trends, competition and demand for its products.
  2. Product adaptation: You may have to adapt your products to meet the needs and preferences of the market in which you are selling. This may include the translation of labels and marketing materials, as well as the modification of the size or packaging of the product.
  3. LEGAL REGULATIONS AND REQUIREMENTS : It is important to meet all the regulations and legal requirements of the country in which it is selling. This includes labeling requirements, certifications and necessary permits.
  4. Price setting : It is important to establish competitive prices for their products, taking into account shipping costs and other factors. You must also take into account the exchange rate and the purchasing power of the market in which you are selling.
  5. SHIPPING AND LOGISTICS : It is important to establish a solid shipping and logistics plan to ensure that their products arrive in time and in good condition to buyers.
  6. Customer service: It is important to provide high quality customer service and be available to answer questions and solve buyers problems.
  7. Marketing and Promotion : It is important to actively promote your products in the market in which you are selling. This may include the use of online advertising, social networks and other marketing strategies.
  8. Inventory Management: It is important to maintain adequate inventory to meet the demand for its products. You must also have an inventory replacement plan in case of exhaustion.
  9. Reputation management : It is important to properly manage your reputation in the market in which you are selling. This includes responding quickly to the questions and problems of buyers and maintaining a good rating and reviews of their products.
  10. Monitoring and analysis: It is important to follow and analyze the performance of its products in the market in which you are selling to make informed decisions and improve its performance in the future.

Some advantages of selling internationally:

 

  1. Greater scope: when selling in other countries, you can reach a much broader audience and increase its market scope.
  2. Greater sales opportunity : By expanding to other markets, you can take advantage of sales opportunities in these markets and increase your sales.
  3. Greater diversification: when selling in other countries, you can diversify its product portfolio and reduce its dependence on a single market.
  4. Greater visibility : when selling in other countries, it can increase its visibility and brand recognition in those markets.
  5. Greater competitiveness: when selling in other countries, you can compete with other sellers in these markets and increase its competitiveness.

It is important to keep in mind that expanding to other countries also entails challenges and requires good planning and execution. It is necessary to carefully investigate the market in which you want to sell, adapt its products and processes of sale to that market and comply with all the legal regulations and requirements of the country in question. It is also important to have a solid marketing and promotion strategy to reach buyers in that market and maintain good inventory and customer service management.