What is Amazon Store and how can you help you sell your products? In this article we tell you the main advantages of this Amazon tool and how to benefit from all its functions to optimize your business.
Index
Amazon Store: What is and how can you benefit from all its functions
Amazon Store , also known as Brand Store, is a free tool with which to create a personalized page of your brand inside the Marketplace. This own store allows companies to optimize customer purchase experience , create brand awareness, gain visibility and, thus, boost their business.
As we know, Amazon is the most extensive e-commerce platform in the world and, therefore, any seller seeking to consolidate their business, will find a growth opportunity . To improve this experience, Amazon created the brand stores: personalized microsites for each brand that allow them to create a unique value proposal.
Advantages of creating a store on Amazon or Amazon Store
How to create a brand image to unmark the competition? As we will see below, Amazon Store makes a very simple interface , which allows you to customize the design with different templates that can be adjusted to the branding of your brand. In this way, you can create a personalized and unique site.
1. Create a brand image
As a registered trademark, Amazon's Brand Store allows you to create a brand image to show your catalog, choose the products you put on sale and present the mission of your brand in a more personalized way. In this way, the differences from the rest of brands facilitating consumers discover and explore your full catalog.
2. Customize your store
This tool allows us to give a distinctive touch to our brand and adapt it to the target audience. There are templates available to create a personalized design with different options. To serve as an attractive showcase as useful for customers, the following boxes or sections can be included:
- Text : Mark the style, tone and record of copywritin that best suits the personality of your brand.
- Images: Add images for sale that present the product or images that show several catalog products. When clicking on the images, information about the products appears: name, price, reviews, availability, etc.
- Images and text: Include text about the characteristics and benefits of products can make a difference. In addition, it allows you to optimize the SEO of your store through the use of keywords.
- Logo : The distinctive seal of your brand par excellence. It will serve for potential clients to visualize and find your brand, in addition to identifying it among the competition.
- Video : Add a video, apart from getting potential customers to stay longer in your store, allow you to know your brand between 2 and 20 seconds.
- Products : incorporating your catalog products is not the only option. You can also highlight which are the best -selling products and the most recommended to facilitate the purchase process to your customers.
On the other hand, these sections can be customized: modifying the size of the text or images, number of lines and columns to display the products, or the type of photo galleries or videos.
3. Create Own URL
This customization goes a step further and allows you to create a web address within Amazon with the name of your company: Amazon.es/name-de-tu-marca. Having your own direction within Amazon positions your brand, provides credibility to your customers and allows you to make personalized recommendations.
4. Improve notoriety
Since Amazon always remains active, sponsored advertising (ads in sponsored brand) works constantly, as well as social networks and email. Through these ads, desire visibility and, therefore, more customers arrive at the Brand Store to access the product catalog.
5. Increase traffic and conversion
On the other hand, being indexed on Google, allows traffic to increase to your store. In addition, by allowing sponsored brands with sponsored Display or Sponsored Brand, it promotes high quality traffic to listings.
6. Measure with real data
The Brand Store has a control panel allows you to control the metrics: sales and sales units, visits, page views per visitor, and traffic sources to identify where customers come from and give priority to these means to improve the service.
Create your store in Amazon in simple steps
First, you have to register your brand on Amazon , if you are not yet registered as a professional seller. Once you have created a seller account, you have to register in the Amazon Brand Registry brand record . Third, the next step is to enter the main menu of the Amazon Seller panel and create your Amazon Store . You can also use A+ content to customize your listings.
Then, you can choose a template and modify it according to the branding of your brand, or create it from zero . From there, you can organize it to your liking: use content boxes to add videos, texts, images. Once you are designed, you must send it for Amazon's approval .
Do you have any questions?
If you need more information about Amazon's services, the Azzgency expert team is at your disposal. Click here and see us without obligation .
