How to sell at Amazon? In this guide, we tell you step by step how to sell in Amazon in the easiest way to take advantage of all functions and launch your business e-commerce on this sales platform. Keep reading!
Index
Why sell at Amazon?
If you have decided to take a step further in your online business, selling at Amazon is a good start. Amazon has a fast, easy and comfortable interface to use , which only requires following several steps that you will find collected in this article.
As the channel that records faster growth, Amazon allows sellers to reach millions of potential clients worldwide. In fact, half of the units sold at Amazon come from independent vendors, specifically small and medium enterprises.
What is important to know before selling at Amazon?
1 Choose your personalized plan
First, before creating an account you have to decide which plan best fits your online business. Keep in mind that regardless of the plan you choose, you can change it at any time. To sell on Amazon, the platform offers the possibility of choosing between two plans: individual or professional . In the case of both plans, for each sale, Amazon charges a rate by additional reference of the total transaction, which will depend on the product category.
But what are the differences?
- Individual: Every time you sell a product, you have to pay € 0.95. This plan is adequate if you still don't know what you are going to sell and you don't need advanced options.
- Professional: It costs € 37 per month regardless of the products you sell. This provides access to APIS and other sales reports, as well as programs such as Launchpad or Handmade. In addition, you can make advertising campaigns of your products, provided you have the Buy Box.
2 Prepare your strategy
When elaborating your strategy, you can follow different methods according to the objectives of your brand . On the one hand, identify if your goal is to sell products that already exist . Or, on the other hand, there is the option of selling products under your own brand , for which you will find several resources to prepare your plan.
3 Register
Once you are clear, it is time to access your client account, if you already have, or, in the event that you still do not have, create a new seller account (Seller) with the email of your business. In order to complete the registration, you will need to provide information from your business , such as: Business Management, telephone number, credit card for international payments, valid ID or passport and registration details of the company, such as the VAT number.
4 Calculate expenses
During the first three months , Amazon makes available to new sellers five sales programs under the perfect launch ( Perfect Launch ): Brand Registry, A+Logistics, Amazon Logistics, Automatic Price and Advertising Configuration.
This function can help sell on Amazon: it drives your brand and increase sales to start successfully . In addition, according to the sales plan you have chosen and the products you sell, you have to take into account that different rates are applied : subscription, sale and shipping, as well as Amazon logistics.
Now how do I start selling?
To sell on the Amazon platform, you first have to access your Seller Central account. There you can control the account and all the options it offers : from creating the product listing and adding information, until you carry out the inventory and daily sales, update said inventory, monitor the metrics, control the payments, and download reports, among others.
In addition, with the Amazon Seller app you can carry more controlled on your mobile. Includes functions such as managing orders, responding customer reviews, editing photos and creating lists, among others. In this way, you can take the steps mentioned below.
Prepare a product list
Next, the next step to start selling at Amazon is to create a product list. If there are already other accounts that sell the same product, it is possible to link the product listing. On the contrary, if you are the first seller of the product, you can create a zero list.
Add information: product detail page
When consumers seek information about products, they access product detail pages. This option provides a better experience for the user and, in turn, can help you create a brand image and increase your sales .
What will you have to do in this step? Add titles to the products, images, the list of features to describe them (material, weight, size ...), as well as the price, the amount of items available and the shipping options. Do not forget to add keywords (keywords) to position your product and that users see it before.
Important note: If you sell your products under a registered trademark and want greater control over these pages, you can register at Amazon Brand Registry and enjoy its advantages.
Start attracting your target audience
When everything is ready, it's time to start attracting your customers. The three main points that can improve the purchase experience range from providing a quick delivery service, thanks to Amazon Fulfillment, until gaining visibility and establish competitive prices in the market.
Drive your sales at the Marketplace
Once all these steps have taken you to the first sale, how can you keep and continue moving forward in your business? Between the monitoring of the metrics and the review of client reviews, you can guide your plan, know your audience better thanks to feedback, and continue taking advantage of Amazon's functions and advantages.
Do you want to sell more? In Azzgency we have our own warehouses, an office structure and own sales accounts, both in Amazon, as on any platform or marketplace. Get in touch with the Azzgency expert team and will advise you to launch your products to the market and increase your sales. in touch with us !
