Amazon Vendor Central Brand Analytics is a tool that offers Amazon to suppliers registered on the platform to measure the performance of their brands and products on Amazon. Through Brand Analytics, suppliers can obtain detailed reports on the performance of their products and brands in terms of sales, page visualizations and conversion rate.
Brand Analytics also offers a series of analysis and visualization tools to help suppliers better understand how their products and brands are working on the Amazon platform. For example, they can use Brand Analytics to compare the performance of their products with that of their competitors or to analyze the performance of their products in different categories and regions.
In addition, Brand Analytics also offers a series of marketing and advertising tools to help suppliers promote their products and brands on the Amazon platform. For example, you can use Brand Analytics to create and optimize your advertising campaigns by Amazon Sponsoord Brands or to improve your products on the product details page.
Main data that can be taken from Brand Analytics
- Sales: detailed reports on the volume of sales, the value of sales and the number of units sold of their products and brands on Amazon.
- Page visualizations : Information on how many times the pages of details of their products and brands have been displayed on Amazon.
- Conversion rate: Information on the conversion rate of your products and brands, that is, the percentage of page views that become sales.
- Comparison with competitors: the possibility of comparing the performance of their products and brands with that of their competitors in Amazon.
- Analysis by category and region: Detailed information on the performance of its products and brands in different categories and regions in Amazon.
- Product analysis: detailed information on the individual performance of each of its products on Amazon.
- Brand analysis: detailed information on the performance of each of its brands on Amazon.
- Keyword analysis: Information about what keywords are being used by customers to find their products and brands on Amazon.
- Analysis of the product detail page: Information on how customers are interacting with the details page of their products on Amazon, including the time they spend on the page and the percentage of customers who leave the page without making a purchase.
In summary, Amazon Vendor Central Brand Analytics is a valuable tool for suppliers who seek to measure the performance of their products and brands on the Amazon platform and use that information to improve its marketing and advertising strategy on the platform.
