If you are selling on Amazon (or thinking about doing so), you have probably run into advertising options such as Amazon DSP and Amazon Sponsoled ADS. And if you are like most, you may ask yourself: "Which of these is better for my business?"….

If you have ever tried to sell on Amazon, you will know that it takes more than having a good product, because despite the big audience you have access, the competition is a lot. However, the Full-Funnel strategy can ...

If you have ever wondered how some brands seem to know exactly what customers need, this article will give you answers, because we talk about advanced segmentation at Amazon DSP (Demand-Side Platform). Advanced segmentation is a powerful tool that ...

A user sees a product on Amazon and, suddenly, finds it everywhere. This is no coincidence, it is Retargeting, a strategy to remind people what they liked, but they left pending, and with Amazon DSP (Demand-Meet Platform) ...

Your brand or business is in a digital market where everyone tries to get the attention of consumers, so it is not enough to have a good product; You need a strategy that makes you highlight. This is where you can ...

In favor of transparency, Amazon has introduced traffic data and conversion into its central vendor platform, a new functionality that allows brands to access key metrics that were previously confidential, so that they have one more vision ...

Optimizing investment return (ROI) is something like reaching the Holy Grail. Thanks to the abundance of data, we can now make decisions that really enhance our advertising campaigns. An incredible tool to help us is Amazon Marketing Cloud ...

When selling online, one of the most complicated parts is to decipher how each interaction influences the client's decision. From that first announcement that is striking until the moment they end the purchase, each point of ...

In June 2022, Amazon launched an innovative tool: Amazon Marketing Stream, designed to provide performance reports of advertising campaigns almost in real time. This service makes a significant difference for sellers and suppliers, since it allows access to data ...

Amazon has established itself as one of the main windows for brands that seek to reach a global audience. However, with millions of available products, highlight on this platform can be complicated. One of the most effective strategies to capture ...