When directing a successful business at Amazon Vendor, there are several steps to follow to improve your strategy and efficiency, but the first goes through well understanding the Amazon Central functionalities, the tool offered by Amazon Retail to organize and manage your account . Keep reading and discover its main advantages!
Index
What is Amazon Vendor Central?
Amazon Vendor Central is a digital control panel that offers Amazon to vendors to add and promote your products with concrete information, consult purchase orders, retail analyzes metrics or inventories among other functions.
How to access Amazon Vendor?
It is important to note that the Amazon Vendor program works by invitation of the same Amazon and is designed for 1P companies that want to sell their products (brands, manufacturers, distributors, wholesalers ...). Amazon invites different companies to Vendor, mainly brands with a strong presence in the market , which have already demonstrated success or, on the other hand, companies that offer attractive products.
That is, companies become suppliers. Amazon makes an offer to the company and, if you accept it, proceed to create a Central Vendor Amazon account. Next, these steps are followed:
- Amazon requests an order specifying what they want to buy
- The company sends the inventory to Amazon
- Amazon pays the company
The role of the Brand Specialists
If you participate in the Amazon Vendor Service , you will have to contact a Brand Specialist. They collaborate with Vendors to create strategies and help in different tasks such as marketing, sales, shipments, reports, as well as the image of the brand. In short, guide the company to improve its presence at Amazon Vendor.
What are your main benefits?
In Amazon more than 100 million sales are carried out worldwide. Apart, the platform has incorporated tools such as A+ Content , Amazon Marketing Services and the Central Vendor Portal, which allow your business to improve the following points:
- Gain visibility with Amazon Ads campaigns
- Control the inventory and improve the catalog
- Access reports and analytics
- Optimize products listing
- Promote sales on Amazon
In addition, since Amazon buys the company inventory in advance, it is saved on logistics and other rates related to the advantages, apart from saving time in individual sales control. On the other hand, the products will carry the Amazon Prime label, which provides credibility and confidence to customers.
Increase your visibility and sales with Amazon Vendor Central
With Amazon Vendor Central, your company can achieve an outstanding presence in one of the most important marketplaces in the world. This means that more people can see and buy your products, which is essential for any business that aspires to grow and increase their sales. Using the tools and services that Amazon offers, as special offers, promotions and access to customer sales and data analysis, you can significantly improve the performance of your products on the platform.
How to handle your Amazon Vendor accounts?
Azzgency has a strategic plan to manage the Amazon Vendor and Seller account, which consists of the following five points:
- Creation of catalogs and listings management of more than 70 categories, with resources dedicated to the creation, optimization and control of incidents.
- Reputation management and reviews with a native multilingual team and applied technology.
- Tickets, incidents and customer service for case resolution and daily operation using standardized technology and processes.
- Integrations and processes creation , both directly personalized and with Amazon's own account.
- Amazon FCA orders management through the platform for large manufacturers with high purchase volumes Fob Amazon.
In Azzgency, we rely on these key pillars to carry out our Vendor Accounts Management Services. And we do it by the hand of an expert team specialized in Amazon operation, specialized knowledge with real experience in management and sale for customers, fluid and transparent communication with our customers, and flexible management to adapt and provide solutions.
Do you want to boost your online business with Amazon? Write us without obligation .
