One of the most innovative solutions that has emerged in the field of electronic commerce is the Amazon Subscribe & Save . This service offers users the possibility of subscribing to periodic deliveries of essential products, with the promise of discounts and the convenience of not having to order these articles manually.
In this post, let's see how Amazon Subscribe & Save and how you can subscribe to this tool.
Index
What is Amazon Subscribe & Save?
Amazon Subscribe & Save is an option that allows Amazon sellers and suppliers to offer discounts to customers subscribed to receive regular deliveries from a product .
This functionality is especially useful for frequent consumption products, such as cleaning or food items. Customers can benefit from a discount of up to 15% in these periodic deliveries, which encourages Customer Loyalty and recurrent purchases .
Discount options
When configuring a savings plan, sellers can choose between three discount options: 0%, 5%or 10%. Amazon calls these levels "basic financing options . In addition, customers who receive five or more products signed in a single shipment obtain an additional 5%discount, financed by Amazon.
The 0% discount option is particularly advantageous for sellers, since it does not imply any additional cost and the product still obtains the status of Subscribe & Save. Amazon assumes additional 5% for orders for five or more products in the same delivery, allowing sellers to benefit without additional cost.
Additionally, any coupon or promotion that the seller offers will also apply to the Subscribe & Save products.
Requirements for Amazon Subscribe & Save
In order to use the Subscribe & Save option, sellers must meet certain requirements:
- Seller account completely authorized for the use of Fulfilled by Amazon (FBA).
- Predominantly positive evaluation of the seller.
- Active account of the account for at least three months for shipments through Amazon.
- Brand Registration: since June 15, 2020, only registered trademarks can register new products in the program. Registered products before this date remain eligible.
Create a subscription at Amazon Subscribe & Save
Since June 15, 2020, Amazon has simplified the subscription creation process. It is no longer necessary to load an Excel list with the discount products on the seller's account. Instead, sellers must access “Settings - shipping through Amazon” and then, under the “subscription configuration” , click on “Manage configurations and products to subscribe and save” .
Amazon automatically includes all eligible products to subscribe & Save on a list with a basic 0%discount. This means that sellers do not incur additional costs and do not need to register products manually. If a seller does not want to use automatic registration, it can deactivate it at any time.
Discount adjustment
If you want to add a 0%discount, sellers can select "shares" and choose "select seller discount . This will open an emerging window where you can opt for a discount of 0%, 5%or 10%.
Conclusion
Amazon Subscribe & Save is an attractive option for both customers and sellers. Customers can save up to 15% in their recurring purchases, while sellers can encourage long -term loyalty without incurring significant costs.
With recent improvements in the subscription process, it is easier and more profitable for sellers to participate in this program and benefit from the additional status offered by Subscribe & Save.
