In June 2022, Amazon launched an innovative tool: Amazon Marketing Stream , designed to provide performance reports of advertising campaigns almost in real time.
This service makes a significant difference for sellers and suppliers, since it allows access to detailed data per hour, something that was not possible with traditional Amazon advertising API.
Index
What is Amazon Marketing Stream?
Amazon Marketing Stream is an API that offers Amazon advertising campaigns online and real -time advertising campaigns .
Unlike the traditional method of obtaining data through specific applications, this new API uses a “push” based approach, where Amazon automatically sends the data every hour.
In this way, advertisers can quickly react to changes in their campaigns and optimize their strategies more effectively.
Data available at Amazon Marketing Stream
Amazon Marketing Stream offers three main data sets:
Sponsored Products Traffic (SP-Traffic)
This data set provides information about clicks, impressions and costs related to sponsored product campaigns. Every hour, you will receive data on:
- Click on the ad.
- Ad impressions.
- Total cost of all clicks on the corresponding currency.
Conversion of sponsored products (SP-Conversion)
These data focus on the conversion of sponsored product campaigns and includes details such as:
- Number of conversions within 1/7/14/30 days of one click on the ad.
- Total value of sales within 1/7/14/30 days of one click on the ad.
- Total number of units ordered within 1/7/14/30 days of one click on the ad.
Use of the sponsored products budget (Budget-Useage)
It offers information about the state of the budget for sponsored product campaigns, sponsored displays and sponsored brands. Sellers and suppliers receive notifications when the use of the budget increases by 5%.
Amazon Marketing Stream benefits
Amazon Marketing Stream benefits from the following ways:
Easy access to Amazon advertising data
Amazon Marketing Stream facilitates access to detailed campaign performance data. Previously, advertisers had to make multiple calls to Amazon's advertising API to obtain updated information, which was a tedious process. With the new API, the data is automatically added and sent every hour, greatly simplifying the process.
Dayarting strategies
One of the greatest advantages of Amazon Marketing Stream is the ability to implement Dayarting strategies. This technique allows advertisers to adjust their campaigns at specific times of the day to maximize efficiency.
For example, if a campaign generates more sales with a CPC under weekends between 10:00 am and 3:00 pm, you can increase offers during those hours to optimize the conversion rate.
Quick response to campaigns
With real -time information, you can monitor the performance of your campaigns and quickly adjust the budget and offers as necessary. This is especially useful on high traffic days, such as the Amazon Prime Day. The ability to react quickly allows you to maintain your campaigns within the budget and maximize the return on investment.
Conclusion
The introduction of Amazon Marketing Stream represents a significant advance for sellers and suppliers at Amazon. The ability to receive detailed data every hour allows us to adjust advertising strategies more precise and effective. This not only helps identify the critical moments of the day for conversion, but also ensures that the campaigns are maintained within the budget and are as efficient as possible.
