Welcome to the Amazon definition page that we have developed in Azzgency, where you will find a complete glossary of terms and acronyms that cover both Amazon Marketplace and Amazon Retail, to help you better understand the important functionalities , marketing strategies, compliance processes and performance metric.
On this page, you can learn, for example, what is the Acad, how Amazon Brand Registry works and why it is important to optimize your SEO on Amazon. The definitions are organized alphabetically to facilitate the search , and each term is accompanied by a brief explanation that will allow you to quickly understand the concept and how your business affects Amazon. In addition, we include terms related to customer service , logistics, promotions and advertising, to offer you an integral vision of sales operations and strategies.
0-9
1P (First Party)
It refers to the direct relationship of Amazon with manufacturers and distributors (vendors) that receive Amazon purchase orders, that is, it works as the first party or first game
3p (Third Party)
It refers to sellers (Sellers) who sell products on Amazon without selling them first to Amazon, that is, it works like Third Party or third game
3PL (Third Party Logistics)
refers to third -party logistics services on Amazon
TO
A a z
It is the Amazon guarantee program that protects customers and ensures the quality and delivery of third -party products.
A+ O page A+
Amazon function that allows brand owners to use advanced content, such as images, videos and comparative tables of high quality. There are both the pages A+ Esandard, and the A+ Premium
A9
It refers to the search technology that promotes the search for products on Amazon , the advertising pleacements, the recommendations of products and other aspects of the Amazon catalog that we see in the Marketplace.
ACCOUNT HEALTH
It is a set of metrics that indicate the state of compliance with a seller with Amazon policies , covering aspects such as customer service performance, compliance with product policies and shipping performance.
Acos (Advertising Cost of Sale)
It is the percentage of advertising expenditure compared to sales attributable to the ad. It is calculated by dividing total advertising expenditure among total sales
Advanced Shipment Notification (ASN)
It is a notification that informs Amazon about time and the characteristics of a pending shipment. It is used in Amazon retail with the Amazon Vendor
API warning
It is a programming interface that allows communication between systems to manage Amazon advertising with external applications such as Fredda .
Amazon Basics
The best known of Amazon's white brands. Amazon Basics offers tendency products in home, technology, basic home or office furniture.
Amazon Business
It refers to the Amazon platform for B2B sales where sellers can sell their products directly to companies and freelancers.
Amazon Creative Services (ACS)
It refers to Amazon's creative services to help sellers improve their listings and content
Amazon DSP
Amazon Demand Side Platform is Amazon's advertising platform that allows brands to buy display and video programmatically
Amazon Experiment
It is a tool that allows sellers to test different versions of A+content, images and product titles publishing tests AB.
Amazon FC
It refers to Amazon or Amazon Fulfillment Centers distribution centers
Amazon Fresh
It is Amazon's grocery delivery service
Amazon Launchpad
It is a program that supports startups and entrepreneurs to launch and market their products on Amazon
Amazon Live
It is the Amazon streaming platform that allows sellers to interact with customers in real time
Amazon Marketing Services (AMS)
It is an Amazon advertising service that is now known as Amazon Advertising
Amazon Marketplace
It is Amazon's electronic commerce platform where third parties (Sellers or 3P) can sell products directly to customers
Amazon Media Group (AMG)
It is the old name of the Amazon Advertising Department, now known as Amazon Advertising
Amazon post
It is a tool that allows brands to publish visual content similar to social networks on the Amazon Store of brands
Amazon Prime
It is the Amazon subscription service that offers benefits such as free free shipping and access to video and music content. It also exists for Amazon Business and is called Business Prime
Amazon Renewed
It is the Amazon program for renewed and reconditioned products
Amazon Retail Analytics
It is a center vendor reports that allows brands to analyze their sales and inventory at Amazon
Amazon retail
It refers to the Amazon retail business where Amazon sells products directly to consumers and where brands are vendor. It is also called Amazon 1p.
Amazon Seller Central
It is the administration interface used by vendors to market and sell products directly to Amazon customers
Amazon Seller
Refers to vendors selling products at Amazon Marketplace
Amazon Seo
It refers to the optimization of search engines to improve the ranking of a product on Amazon. This optimization is done to improve the organic visibility that gives A9 to the products of a seller or a vendor
Amazon Store
It is a Custom Amazon brand store that allows brands to show products and content
Amazon Transparency
It is a product authenticity program that allows customers to verify the authenticity of products scanning a unique code
Amazon Vendor Central
It is the administration interface used by manufacturers and distributors who work directly with Amazon as sellers of First Party (1p)
Amazon Vendor
It refers to brands that sell directly to Amazon, which then sells to final consumers
Annual vegotiation
It refers to the annual alignment of terms between Amazon and its vendors suppliers
Asin Child
It is a buyable variant of an ASIN parent, when the client must select an option such as size or color to buy
ASIN PARENT
It is an identifier that groups several variants of a product under a single main list
Asin
It is Amazon's standard identification number, a unique 10 -character identifier for a product. His acronym means Amazon Standard Identification Number
ASN & Carton Labelling
It is a notification that informs Amazon's vendor about time and the characteristics of a shipment, and the cardboard label that identifies the shipment
Avenge cost per unit (ACU)
It is the weighted average price for which Amazon has ordered a product in a given period of time
Avenge Selling Price (ASP)
It is the average sale price, calculated as net sales divided by the volume sold
B
B2B
It refers to sales between companies / autonomos on Amazon Business
BARCODE LINK FAILING
It refers to an error in the barcode link that can affect the accuracy of product monitoring. This error can generate a chargeback or surcharge for breach in Amazon Vendor.
Best Seller Rank (BSR)
It is a sales -based ranking that reflects the popularity of a product in its category in Amazon. It is self -shed every hour.
Bill of Lading
It is a document issued by a carrier who serves as a receipt of the goods , defines the transport contract and provides evidence of title
BLOCKED EXISTING OFFERS
It refers to offers of existing products that have been blocked for some reason.
Bopis (Buy Online, Pick Up In-Store)
It is a purchase model where customers buy online and collect in the store
Born to Run
It is a Amazon program that allows vendor to launch new products in the market with a higher initial inventory based on optimistic forecasts.
Brand Registry
It is a Amazon program that allows brands to verify and protect their brand, and access improved analysis and protection functions
Browse Node
It is a numerical code that identifies a category of products on Amazon
Bullet Points
It refers to the outstanding points that describe the characteristics and benefits of a product in its list
Bundle
It is a set of complementary articles that are sold together as a single Asin unit
Buy One Get One (Bogo)
It is a type of promotion that offers a free product for the purchase of another
Buy with Prime
It is a service that allows sellers to offer the prime purchase option on their own websites.
Buybox
It is the purchase box on a Amazon product page that allows a buyer to add a product to the cart
C
CARRIER APPOINTMENT REQUEST PORTAL
It is a portal where carriers request delivery appointments in Amazon distribution centers.
CARTON CONTENT INACCURACIES
It refers to inaccuracies in the content of the cards sent to Amazon Vendor.
CARTON WITH MORE THAN 100 ASNS
It is a guideline that indicates that the cartons should not contain more than 100 different Asins
Chargebacks
They are penalties that Amazon Vendor charges for breach of standardized processes or late/inaccurate deliveries and other errors.
Climate Pledge Friendly
It is a Amazon program that highlights products that meet sustainability standards.
CO-OP
It refers to a cooperative marketing agreement between Amazon and a vendor.
COGS (Cost of Goods Sold)
It is the value of the goods sold for a selected period of time
Collateral Prep Expity Invalid Asin
It refers to an error in the preparation of the collateral for an ASIN with invalid expiration date on Amazon Vendor.
Compound Annual Growth Rate (Cag)
It is the compound annual growth rate, which measures the annualized growth of an investment for a period of time.
Concessions
It refers to the amount of money that Amazon has reimbursed to Vendor clients.
CONTRIBUTION MARGIN
It is the contribution margin, which measures how much a product contributes to the coverage of fixed costs and profits in Amazon Vendor.
Cost Support Agreement (CSA)
It is a cost support agreement between a vendor and Amazon
Counterfeit Complaint Rate (CCR)
It is the rate of complaints for falsifications that a product receives
CPA (cost per action / acquisition)
It is the cost per action or by conversion (CAC, in Spanish), which measures how much a specific action costs , such as a purchase or a record, in an advertising campaign.
CPC (cost per click)
It is the cost per click, which measures how much each click on an advertising campaign
CPM (cost per Mille)
It is the cost for a thousand impressions, which measures how much it costs every thousand impressions in an advertising campaign.
CRAP (Can't Make Any Profit)
It is a term that refers to products that are not very profitable for Amazon and can be eliminated from their catalog.
CTR (click-through Rate)
It is the click rate, calculated as the number of clicks divided by the number of impressions
Def
Deal of the Day
It is a type of promotion that allows sellers to offer discounts on products for up to 24 hours.
DEAL OPS
It refers to the income generated by the offers and promotions executed with Amazon Vendor
Detail Page Views (DPV)
It is the number of impressions of a product detail page in a selected period of time
EAN (European Articles Number)
It is an international number that identifies a product in global trade
Electronic Data Interchange (EDI)
It is a method to send digital information between companies, mainly used to receive and process purchase orders at Amazon Vendor
Enhanced Branded Content (EBC)
It is the improved brand content, available for sellers on Amazon. It is another way of calling pages to+
Estimated Delivery Date (ECDD)
It is the estimated date of delivery of the load.
European Fulfillment Network (EFN)
It is a compliance / Fulfillment network that allows brands to sell in European markets while delivering in their country of origin
FBA (Fulfillment by Amazon)
It is a program for third party vendors that allows Amazon to manage and send products to customers. Most products that enter FBA also enter the Prime program .
Free On Board (FOB)
It is an international trade term that refers to the seller is responsible for shipping until the product is aboard the ship in the port of origin
Frustration-Free Packaging
It is a Amazon packaging program that offers easy to open containers, 100% recyclable and without plastic.
GHI
GATED Category
It is a category of restricted products on Amazon that requires prior approval to sell. This term is usually used in arbitration to specify categories in which you cannot sell any seller.
Glance Views
It refers to the visualizations of the page of a product on Amazon
Global Data Synchronization Network (GDSN)
It is a network that allows companies to exchange product information in a standard way.
Global Sku
It is a unique code of identification of a global product
Goldbox
It is a section on the main page of Amazon that highlights special offers and promotions.
GTIN (Global Trade Item Number)
It is a unique identifier used to search for products information
Hazmat
It is an abbreviation for hazardous materials, which refers to products that require special management. These products, as a general rule, cannot enter the Amazon FBA stores.
Headline Search Ads
It is a type of advertisement on Amazon that appears at the top of the search results of sponsoord brands
Hijacking
It refers to when an external seller appropriates the list of a product of another brand, usually selling falsifications or lower quality products.
Inbound Crossdock
It is a shipping method where products are transferred directly from reception to shipping springs, without intermediate storage.
Inbound Preferred Carrier Program
It is a program that encourages sellers to use Amazon preferred carriers for incoming shipments.
Inbound Shipment
It refers to an incoming shipment to Amazon distribution centers
Incorrect Label on Cartons
It refers to incorrect labels in the cards sent to Amazon
Incoterms
They are standard terms used in international trade to define the responsibilities of buyers and vendors
International Standard Book Number (ISBN)
It is a unique book identifier, used internationally
Inventory Control Quality Assurance (ICQA)
It is a quality control process to manage and maintain the Amazon inventory.
Inventory Record Defect Rat (IRDR)
It is the proportion of errors in the Amazon Inventory Registry.
IPI (Inventory Performance Index)
It is an index that measures the efficiency of a seller in inventory management at Amazon.
Items with unnscannable bar code
It refers to products with bar codes that cannot be scanned.
Klm
Kindle Direct Publishing (KDP)
It is a Amazon platform that allows authors to publish and sell electronic books.
Late Cancellation and Rescuedule
It refers to the late cancellation or reprogramming of a shipment to Amazon Vendor.
Lighting Deals
It is a type of supply on Amazon that lasts between 4 and 6 hours
Listing
It refers to the page of a product on Amazon, also known as Amazon or PDP (Product Detail Page) list
Long-Term Storage Fee
It is a rate that Amazon charges for storing products in its distribution centers for more than 365 days.
Low-Inventory Fees
They are rates that Amazon charges vendors who maintain a low product inventory.
MANUFACTURER'S SUGGESTESED RETAIL PRICE (MSRP)
It is the sale price suggested by the manufacturer.
Marketing Discretionary Funding
It refers to marketing funds that Amazon provides sellers to promote their products.
Matching Compensation
It is compensation that Amazon Vendor provides sellers to match competition prices through their repricing algorithm or price matching .
MFN (Merchant Fulfilled Network)
It is a program that allows sellers to manage and send products directly to customers.
MINIMUM ADVERSED PRICE (MAP)
It is the minimum price that a manufacturer allows a product to be announced.
Minimum Order Quantity (MOQ)
It is the minimum amount of a product that a seller can order.
Missing Bill of Larking (bowl) in asn
It refers to the lack of a bearing letter in the shipping notification.
Missing Cli in Asn Or Gtin Onboarding
It refers to the lack of a client identifier in the notification of shipping or the process of incorporating Gtin.
Missing Expity Date in Asn
It refers to the lack of an expiration date in the notification of shipping at Amazon Vendor.
Missing Label on Cartons
It refers to the lack of a label on the cards sent to Amazon Vendor.
Missing Listing Details
It refers to details that are missing in the list of a product on Amazon.
Movers and Shakers
It is a Amazon section that shows the products with the greatest increase in the sales ranking.
Multi Channel Fulfillment (MCF)
It is a program that allows sellers to use Amazon compliance for orders from other channels, such as their own ecommerce or other marketplaces.
NO
Net PPM
It is the margin of pure net, which measures the margin after deducting the shipping and handling costs.
Net Receipts
They are net income, calculated as gross sales less returns and discounts.
New To Brand
It refers to customers who buy a brand of a brand for the first time through Amazon Advertising campaigns.
Not as Created
It refers to the lack of an advanced shipping notification for an Amazon Vendor order.
No show
It refers to a carrier who does not appear to collect or deliver a shipment of Amazon Vendor.
Non conveyable cartons
It refers to cartons that cannot be transported in automated conveyor belts on Amazon Vendor.
Not on Purchase Order
It refers to products that are not in the purchase order but are sent to Amazon Vendor.
Online arbitrage
It is a resale strategy where sellers buy online products at low prices and sell them at higher prices.
OOS (out of stock)
It refers to a product that is exhausted.
OPEX (Operating Expenses)
They are the operating expenses, which are the costs associated with the operation of the business.
Order defect rate (ODR)
It is the order defect rate, which measures the problems with orders at Amazon Seller. It is one of Amazon Performance's main metrics that can lead to the closing of the seller account.
Order inventory Health
It refers to the health of the inventory of an order, which indicates whether the products are available and in good condition. It is another of Amazon Performance metrics for Marketplace Sellers.
Ordered Revenue
They are the income generated by orders.
Ordered Volume
It is the volume of ordered products.
Oversized Cartans
It refers to cartons that are larger than allowed by the guidelines of Amazon Vendor.
Overweight Cartons
It refers to cartons that are heavier than allowed by the guidelines of Amazon Vendor.
P
Eu Bread
It is Amazon's paneurpeo compliance program that allows sellers to store and send products throughout Europe.
European Pan Inbound Consolidation Service (PEICs)
It is a service that allows sellers to consolidate incoming shipments in Europe.
Perfect Inbound
It is an indicator that measures the precision and punctuality of incoming shipments to Amazon distribution centers .
Performance
It refers to the performance metrics of a seller at Amazon, such as Order Defect Rate, feedback of the negative seller or claims of A to Z.
Planned Replenishment
It refers to inventory replacement planning at Amazon.
PPC (pay per click)
It is an advertising model where advertisers pay for each click on their ads.
PREPARATION TO BE DONE By Amazon
It refers to the preparation of products that Amazon performs on behalf of the vendors.
Price Protection Agreement
It is an agreement that protects sellers against the fall in prices at Amazon.
Private Label
It is a business model where sellers create their own brand and products.
Procureable product
It refers to products that are exhausted but can be obtained.
Procurement Lead Time
It is the time it takes to get a product.
Product Detail Page (PDP)
It is the details page of a product on Amazon.
PRODUCT DISPLAY ADS
They are display ads that promote products in Sponsored Display campaigns.
PRODUCT PRICE VARIANCE
It is the variation in the price of a product.
Product Price Variation
It is the variation in the price of a product.
Product Quantity Variance
It is the variation in the amount of a product.
Product Quantity Variation
It is the variation in the amount of a product.
Product Variation
It refers to the different options of a product, such as size or color.
Profit and Loss (P&L)
It is a financial state that shows the profits and losses of a business.
PROJECT ZERO
It is a Amazon program that allows brands to eliminate counterfeit products.
Proof of Delivery
It is the confirmation that a product has been delivered.
Purchase Order (PO)
It is a purchase order that a buyer issues a vendor.
Purchase Order Confirmation
It is the confirmation of a purchase order to a vendor.
PURE PRODUCT MARGIN
It is the margin of pure product, which measures the margin before deducting the shipping and handling costs to a vendor.
RS
German / French rap
It refers to a product identification code in Germany.
Recommended Retail Price (RRP)
It is the sale price recommended by the manufacturer.
Rejected Deliveries
It refers to deliveries that have been rejected by Amazon.
RFM (Reky, Frequency, Monetary)
It is a model of customer analysis based on the trial, frequency and monetary value of your purchases.
Roas (Return on Ad Spend)
It is the return of advertising investment, calculated as the income for every dollar spent on advertising
ROI (return on investment)
It is the return on investment, calculated as the benefit divided by the cost of investment.
Ropo (Research Online, Purchase offline)
It is a purchase behavior where customers investigate online products but buy them in physical stores.
RTB (Real Time Bidding)
It is an auction model where advertisers bid in real time due to advertising impressions. It is related to Amazon DSP and its bids in real time .
Selective Distribution Agreement
It is a selective distribution agreement that allows manufacturers to restrict the sale of their products to certain retailers.
Selective distribution network
It is a selective distribution network where manufacturers carefully choose retailers who sell their products.
Sell-in Agreement
It is an agreement that establishes the terms of sale of a manufacturer to a retailer (at Amazon Vendor).
Sell-out Agreement
It is an agreement that establishes the terms of sale of a retailer to an end customer (at Amazon Vendor).
Sell-Through Rate (STR)
It is the sale rate, calculated as the number of units sold divided by the number of available units
Seller Fulfilled Prime (SFP)
It is a program that allows sellers to send products from their own warehouse while meeting the prime requirements
Selling Partner Api (SP-API)
It is an APIS suite that provides sellers for programmatic access to their seller or central vendor data
Shipping Container Code Serial (SSCC)
It is a unique identification code for shipping containers
Service Level Agreement (SLA)
It is an agreement that defines the level of service expected of a supplier
Ship Window (SW)
It is the range of dates on which an order must be delivered to Amazon Vendor to avoid penalties
Shipped Cogs
It is the cost of the goods sold that have been sent on Amazon Vendor.
Shipped Revenue
It is the income generated by the products that have been sent on Amazon Vendor.
Shipped Volume
It is the volume of products that have been sent on Amazon Vendor.
SHIPS IN OWN CONTAINER (SIOC)
It is a Amazon program that allows products to be sent in its own container, without additional packaging
Sku and Fnsku
An SKU (stock keeping unit) is a unique code to identify a product. A FNSKU (Fulfillment Network Sku) is a unique code that Amazon uses to identify unique seller
Small and Light
It is a Amazon compliance program for small items that reduces shipping costs. It is also known as small and light
Sourceable Replenishment out of stock (Soroos)
It is a metric that measures when a product is exhausted but can be supplied
SPN (Service Provider Network)
It is a network of service providers that helps sellers to manage and improve their business at Amazon
Sponsored Brands
They are advertisements led by keywords that promote a brand and a collection of products
Sponsored Display
They are display advertisements that allow brands to reach their audience both inside and outside Amazon
Sponsored Products
They are advertisements directed by keywords that promote an individual product
Standard Carrier Alpha Code (SCAC)
It is a unique identification code for carriers.
Strategic Account Services (SAS)
It is a Amazon program that allows sellers to access a dedicated accounts manager.
Subscribe & Save
It is a Amazon program that allows customers to subscribe to receive recurring deliveries of discount products.
Suggesta Retail Price (SRP)
It is the sale price suggested by the manufacturer
UVWZ
Ultra Fast Track (UFT)
It is a Amazon program that offers fast deliveries, often in less than two hours.
UNCOMPLIAnt Units
It refers to units that do not meet Amazon's requirements.
United Nations Standard Product and Services Code (UNSPSC)
It is a system for classification of products and services used by Amazon
Unverified Review
It is a product review of someone who may or may not have bought the article
VENDOR CONFIRMATION RATE (VCR)
It is the confirmation rate of a supplier in Amazon Vendor, which measures the percentage of confirmed purchase orders.
Venor Direct Fulfillment Orders
It refers to direct compliance orders where the supplier at Amazon Vendor sends the products directly to the customer.
VENDOR FLEX (VF)
It is a supply chain program where suppliers at Amazon Vendor send products directly to customers from their own warehouse
VENDOR FONDED BUSINESS DISCOUTS (VFBD)
They are discounts financed by suppliers that apply to Amazon Vendor sales.
VENDOR FONDED MANAGED COUPONS
They are coupons managed by Amazon Vendor but financed by suppliers.
VENDOR IMPVEMENT PLAN
It is an improvement plan that Amazon Vendor develops for suppliers that do not meet the standards.
VENDOR INITATED ALLOCATED OFFER
It is an offer that an supplier starts and is assigned to specific customers.
VENDOR INITIATED ORDERS
It refers to orders initiated by a supplier in Amazon Vendor.
Vendor lead time
It is the time that a supplier takes to comply with a purchase order or purchase Order at Amazon Vendor.
VENDOR NEGOTIONS
It refers to the annual negotiations between Amazon Vendor and its first -game suppliers (1st Party)
VENDOR SERVICE
It is a Amazon program that allows sellers to access dedicated contact that helps them with operational issues
SUPPLY CHAIN PERFORMANCE DASHBOARD
It is a control board that shows the performance of the supply chain of a provider.
Verified Review
It is a product review of a genuine buyer
I came
It is a Amazon program that allows sellers to obtain legitimate and verified reviews
Virtual Bundles
It is a function that allows sellers to create virtual product packages
Virtual Vendor Flex (VVF)
It is similar to Vendor Flex, but the supplier provides labor for shipping
Volume incentive Rates (vir)
They are discounts that apply to higher sales volumes
Warehouse Deals
It is a Amazon business that sells used products or damaged packaging at reduced prices
Zero Inventories
It is an inventory control mechanism that eliminates excess inventory, maintaining only the necessary items
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