For Amazon, attracting new clients has become a war against other large players (Temu, Shein, Tiktok Shop) in which they don't want to lose.
For years, one of the main tools to attract new customers, was the Amazon Affiliates and Amazon influencers program, but Amazon also wants a piece of the traffic campaigns that their seals and vendors make out of Amazon. Amazon Attribution comes into play , a tool that allows seals / vendors to measure and optimize the impact of their external marketing efforts to Amazon.
Amazon Attribution offers a complete set of data and analysis that allows you to trace the performance of your advertising campaigns outside Amazon. Whether you are using social networks ads, paid search campaigns or any other form of digital advertising, this tool provides you with detailed information on how these external traffic sources are influencing the sales of your products on Amazon.
Index
What is Amazon Attribution?
Amazon Attribution is a tool that Amazon has developed to help sellers and suppliers to measure the impact of their external advertising campaigns . This tool allows you to analyze whether customers have made a purchase on Amazon after clicking on an external ad, such as Google, Meta, Tiktok or YouTube.
The technology behind Amazon Attribution is based on the use of labels in the URLs, which allows Amazon to track where users come from and analyze their activities within the platform. In this way, sellers can obtain valuable information about the effectiveness of their ads in different formats, such as display, search, social networks and video, as well as in email marketing campaigns.
Who can use Amazon Attribution?
Amazon Attribution is available in all countries, except in the marketplaces of Asia, Middle East, Sweden, Türkiye and Brazil.
Why should Amazon Attributi use?
The main advantage of Amazon Attribution is that it allows sellers to accurately evaluate which ads are effective and which do not generate additional sales . This eliminates uncertainty and allows optimizing advertising campaigns based on specific data.
With Amazon Attribution, it is possible to measure the success of the ads using various labels, which allows a detailed analysis at the campaign level . This facilitates the review of any external marketing action on Amazon, allowing a more efficient and profitable development of new audiences.
In short, the tool offers the following benefits:
- Evaluate different sources of external traffic.
- Increase the ROI through directed optimization.
- Directed and profitable development of new objective groups.
What reports and statistics does Amazon Attribution offer?
Amazon Attribution allows analyzing the following values:
- Click on the product details page.
- Purchase carts.
- Conversions
Amazon provides a detailed vision of these values on your developer information page.
Conclusion
External marketing actions were difficult to analyze before Attribution and, thanks to him, seals and vendors no longer have to depend on intuition for their advertising campaigns, but can base their decisions on concrete data, thus optimizing their external marketing budgets and activities more efficiently.
For those who have hesitated to use external ads due to the lack of measurement capacity, Amazon Attribution provides the necessary tool to overcome this barrier and improve the performance of their advertising campaigns.
