What advantages do hybrid sales models have?

• What is a supplier account at Amazon?

A supplier account on Amazon is a type of account that allows brands to sell their products directly to Amazon, which then sells them to customers on their platform. Brands that use a supplier account are responsible for managing their inventory, establishing prices and sending products to Amazon compliance centers.

• What is a seller account on Amazon?

A Seller account on Amazon is a type of account that allows individuals or companies to sell their products directly to customers on the platform. Brands that use a seller account are responsible for managing their own inventory, establishing prices and sending products directly to customers.

• Why use a hybrid model on Amazon?

While both supplier and seller accounts have their own benefits and disadvantages, a hybrid model combines the best of both worlds. By using both a supplier account and a seller account on Amazon, brands can take advantage of the benefits of both accounts, including:

1. It allows you to create and try new products easily and quickly, without depending on Amazon's POS.
2. Greater flexibility and brand control, allowing to control at all times the price
3. Access to new data, different reports and kpis of both platforms
4. Lower Amazon dependence at all levels
5. Better profitability if both models work correctly and aligned in the strategy
6. Ensures product availability
7. Much faster internationalization to other territories

8. It is a reversible model at any time