The Amazon Supplier Profitability Matrix (AVP) is an essential strategic tool to analyze and optimize the benefit margins of your products on the platform. In this guide, I show you step by step on how to define and use ...

The product life cycle (PLC) is an important concept to successfully establish products and services in the market. The PLC consists of different phases that allow managers to visualize the projected development of sales ...

Difficult negotiations with suppliers, growing costs and complex price algorithms make many brands question the 1P Amazon Vendor model. Is the solution to Seller Central (3p)? The answer is: not always, but no ...