Amazon technology

Technology to make data-driven decisions.

With our technology developed for Amazon, we can extract, analyze and structure every piece of information about the brand, the environment and the competition in order to make the best decisions at all times.

Leading brands trust fredda.® :

Discover our exclusive features

Retail Analytics (Vendor)

With the integration of Amazon Vendor Central we are able to extract and organize all the information from POs, sales, margins, tickets, conversion and Brand Analytics.

Analysis of Market Share

Technology to monitor brands' products at the aggregate, organic and advertising levels. Get to know your market share by keywords, categorys or verticals

Advertising Moving Forward

We analyze the profitability and performance of each Sponsored Products, Brands and Display campaign - being able to optimize based on product, market and competition data - improving results.

Pricing and Buy Box

Developed to control the selling prices of each product in each country and to control the sellers of the products - Amazon included.

Advanced SEO

We monitor daily changes in the positions of each ASIN and keyword, creating and measuring how optimizations and strategies affect positioning.

Product Analysis

We show complete daily updated analytics for each ASIN in terms of sales, performance, advertising, seo, buybox, sales index, valuations and other key factors.

Brand reputation

We monitor your brand's reputation and its daily evolution globally, by country, by product, and even by ASIN variations.

Amazon Marketing Cloud

We build custom dashboards with the most valuable data for each brand, from customer journey, attribution models, new to brand and real effectiveness of each type of ad.

Optimization and Content Control

We monitor all the factors that influence the optimization of your ad content and can measure the various changes using our proprietary scoring algorithm.

Amazon Fresh

Technology applied to the management of Amazon Fresh in terms of optimization, rankings, sales, geolocalized positioning for each zip code.

Market and Competition

We analyze the market, the competition, the vendors, their prices and we can make very precise benchmarks, fundamental for the development and strategy of the brand.

Benchmarking

Our tool allows you to comprehensively track and compare your own products with competitors' ASINS throughout the weeks. Control your competition!

Estimation of Stock from Other Vendors

Knowing the stock of other sellers - including Amazon - can help you plan your strategy, control prices and prevent the sale of your brand from other countries.

Counterfeit Detection

Our vast experience in the management of large licenses worldwide has led us to develop specific tools for the detection of potential counterfeits.

Seller Central

Monitor sales, conversion, traffic, FBA costs, advertising and everything the brand needs to know to control and improve the performance of Amazon Seller Central.

Exclusive technology of Amazon Marketing Cloud

We use data, technology and analytics to help brands make their advertising more effective.

Benefits of using our
technology:

Full control of your brand on Amazon

Monitor your products, prices, sellers, reputation, performance and every detail of your brand on Amazon in a structured and scalable way.

Take decisions based on data

Our success is based on being able to make data-driven decisions, which allows us to stay ahead of the competition and make better and faster decisions.

Increase your sales and positioning

The use of our technology increases brands' sales and boosts their positioning and market share in the channel through valuable insights and actionable insights.

Understand the market and your competition

We monitor everything the competition is doing at the organic, strategic and marketing levels to be very fast and effective in our decision making.

agency dashbaord

Customized dashboards and analytics

We do not use third-party technology, so we develop interactive dashboards and ad-hoc analytics for our partners, adapting to their internal needs.


Access your data in a
structured and 100% transparent form

Our technology is robust and secure

System to keep data and digital information secure.

Individual passwords for each person in the company that uses it and control of collaborators in projects.

Our data center provider maintains industry-recognized certifications, including FedRAMP, ISO, SOC 2 and more.

Certified systems to protect critical assets against cyber threats.

A strong system, with no weaknesses or security gaps, certified by third parties.

Our technology has been audited by external verifiers.

Our technology has been audited:

Intruder

Scanning for vulnerabilities and cybersecurity weaknesses in a digital infrastructure to prevent data leakage.

i Risk Platform

Audit, analysis, evaluation and control of risks to avoid vulnerabilities of our technology.

sonarqube

Analysis and review of code consistency and efficiency and integration with DevOps platforms and CI/CD workflow.

Do you want to see our fredda® technology
in action with your own brand ?